Coreta OdjeSharing with the world: Self Improvement, Internet Marketing and more www.coretaodje.com

Many people go from site to site on the Internet, and never realize what they ‘re dealing with! To truly understand you must take brief step back,and look from another angle. Ask yourself why the teacher would not let you look on the smart kid’s paper during that test in high school,that would have been too easy right? Well imagine sitting beside the smartest kid in the world,and the teacher says “oh go ahead look all you want” . Remember how we use to envy “Captain Kirk” he could ask that computer anything he wanted ,and it would give him the answer. Well “WAKE UP”you’re there ! In most cases they don’t speak out audibly but its still the same results. Knowledge is Power,and ,power out ranks money,power control money, and knowledge controls money. To make money, it is important to get some information about what customers need.

There are so many reasons why information is the greatest commodity in the world. Information helps people. It spreads the knowledge of topics and subjects. It is the basis for every study, occupation, and hobby. The most important reason why information is the greatest commodity in the world, a reason that effectively sums up all others, is simple - everyone needs information.

Who provides information? Experts, or just people who seem to know a great deal about a certain subject, provide information about a subject to those of us who have limited experience with it. Face it-there is no single person in this world who knows everything, though some may think so! Eventually, everyone has to ask questions and seek answers to matters they do not understand. And since it seems everyone knows something, providing information throughout the world is easy.

You can find information everywhere. The Internet is one of the fastest, most inexpensive ways to obtain information about an innumerable wealth of subjects. Search engines are extremely useful, as are specialty websites. Offline sources include schools, libraries, and people themselves. Ever gotten a lecture from your dad on the importance of changing your oil regularly? Guess what-he was providing information.

Since information is the greatest commodity in the world, profiting from it can be easy. Consider teachers, for example. Their main business is to provide information to students, sometimes all year long. Book authors, website owners, and even religious figures are all trying to provide information of some sort.

Making it your business to provide information, when correctly executed, will be profitable for years to come. The need for information is not a trend, and it will not go out of style. Since we know why information is the greatest commodity in the world, we also know why it will continue to be just that. Whether you provide your information on or offline, you can earn income and even make a living.

This speaks to several issues: Does everyone in the client organization speak, read and write English? Remember, decisions often are made on a consensus basis, and your marketing materials may travel quite a bit within the clients’ firms and sit on many desks.
3 Our labor cost is too high to market our product overseas.
This myth can be refuted with one statistic: Fifty-five percent of Japan’s trade surplus with the United States comes from industries where their labor cost is higher than ours. If labor cost was the deciding factor, then how on earth could Germany possibly sell anything abroad?
4 Our price is too high for overseas markets.
Are you intending to compete only on price? Many commodities (oil, wheat, cement, corn) are price-sensitive, but the vast majority of international successes aren’t.
5 Our skilled marketers can take on overseas markets.
If we define marketing as awareness, understanding and belief, we need to ask:
Do my marketing people know how to make overseas markets aware of the product? Do they know how to explain the products, attributes and benefits in terms that make sense to the locals?
6 Our in-house foreign nationals can sell to overseas markets.
In one example, a U.S.-based CEO told me his Chinese wife could negotiate with the Chinese government for market entry. My questions were: Is she a skilled negotiator? Does she understand the sales process? Does she have the motivation and energy to break into this difficult market?
7 Our local partners will handle all of the marketing.
This idea of relinquishing market control while enjoying great success is rare. Most of the time, overseas partners will look toward the parent to help stimulate demand, deal with problems as they occur, get to know the distribution channels, offer subject matter expertise and show that the parent company has indeed invested in the market.
8 The customer expressed all of the buying signs, and even said “yes” to our proposal.
Many firms overseas conduct their market research by posing as buyers. They conduct competitive intelligence the same way. Your banker will tell you that the sale is complete only when the money has been deposited into the bank.
9 We don’t need to invest a lot; our Web site gives us a presence.
Actually, your Web site gives you a brochure, but no real place where businesses and consumers can get support, touch and feel your product, get to know your company and its staff, deal with returns, make product modifications and enable co-marketing agreements.
10 If it worked here (in the United States), it will work there.
This speaks to local ethnocentrism. Success at home also can be a hindrance to overseas success. Arrogance and impatience are often byproducts of domestic success. Market conditions, buying conditions, business practices, negotiation tactics and product specifications all differ by market.
So, how do you choose a market?
With hundreds of variables to deal with, there is finally help. The Market Access Toolkit will help. The Market access toolkit is a collection of articles, spreadsheets, screening mechanisms, white papers, booklets and audio products, complied by experts in international market entry.
It contains episodes from our radio show:

There are two general types of secrets that Internet millionaires know which include external and internal secrets. We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1: Internet millionaires recognize that strategy should be the foundation of any marketing plan. It is critical to have a marketing strategy and not just jump into marketing techniques. For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices. You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2: Internet millionaires are not generalists. They focus on selling their products and services to specific niche markets. The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3: Search for and grab untapped markets. Seek out people that have not been able to have access to your product in the past. In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down. In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4: Your backend strategy is crucial to success.
You want several profit centers that allow you to sell your products and services to more customers. The backend part of your company supports these profit centers. It diversifies your business so you are bringing in money through many different areas. You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5: Try to automate as many services as possible. This will allow you to sell services 24 hours a day 7 days a week online. Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6: Set up your business so that you are replaceable. You can make yourself replaceable by branding. Branding encompasses yourself or the value that you provide. Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision. Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7: Don’t work alone; build a team to support your business venture. Create a team of marketing, business, a mentor and accountability individuals. Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets. An Internet millionaire has self confidence and believes in their product. They are able to make decisions quickly. They have learned the correct information and modeled others that have proven success. They are not afraid to make a mistake and realize that their job doesn’t define who they are. One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.