Coreta OdjeSharing with the world: Self Improvement, Internet Marketing and more www.coretaodje.com

Internet home business beginners are usually undecisive over what products to start selling when they start a web business. Here are some information that might be of help.

There are basically three broad categories of product types:

1) Own product
Many successful Internet marketers have at least one product they call their own. This is one of the fastest way to get your name out on the web. Having your own product gives you full control over pricing, design, joint venture deals and bonus materials.

If you do decide on creating and selling your own product, your next step would be to choose between portable electronic version or physical version. Most marketers woud prefer the former because there’s no inventory costs. But the most important element is, electronic products like ebooks or MP3s allow for immediate delivery. And this appeals to buyers because they get access to the products instantaneously, satisfying their desire for instant gratification.

One advantage of having your own product means recuiting others (affiliates) to sell for you. You pay them commission only when sales are made. You get tons of targeted visitors but don’t spend a cent on advertising.

However, to recruit good affiliates, even super affiliates, you need to have a set of promotional materials ready for them to use. Don’t invite them to sign up your affiliate program and leave them to fend for themselves.

Of course the product itself must be of high quality or you’ll see refund requests faster than you can sell. Your reputation gets ruined, your affiliates dump you and it’s going to be difficult to regain customers’ trust.
2) Affiliate Products
Like I mentioned above, an affiliate promotes someone else’s products and get paid commission when sales are made. Many Internet marketing beginners will start with this type of selling as it is low costs and some of the pay outs are pretty generous.

But how do you choose which merchant’s products to sell? Many people will look at the rate of commission payout by the merchants to decide WHICH products to sell, but be careful, it may just backfire.

First, always think from the customer’s point of view. Take a good look at the merchant company’s website, does it make you want to buy if you were the customer? Does it have compelling copy to make you click on that “order” button? If the mechant does a lousy job convincing potential buyers, then it won’t matter even if they pay out 90% commission to you. Remember, you have done the work and send visitors to the merchants, all your effort and time are wasted if they fail to convert.

So look for merchants who are helpful and have great sales materials you can use like banners and sales messages. Successful affiliates are usually those who are promoting good merchant products, even with low commission rates.

Please note that this is a brief introduction to affiliate marketing, to learn more, visit Wealth Affiliate.com or Affiliate Classroom. Both offer excellent in-depth coaching and training programs to beginners.

3) Resale Products
There are some products where you can resell after you have purchase it yourself. These products come with what is called Resell Rights. There are “Master Resell Rights” and “Resell Rights”.

Master Resell Rights give you the full right to either sell or give the product away. You can even pass along the resell rights to your customers.
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Resell Rights on the other hand, just gives you the right to sell the product, you may or may not give it away and you cannot transfer the rights to your customers. Meaning your customers cannot sell the product like you can.

While this article is not exhaustive, it is hopeful that the information above can help you make a decision on what to sell as a start and then move on from there. Usually Internet marketing beginners will start with affiliate marketing because it costs the least and you have no inventory or customer service to worrry about.

Personally I would suggest you do the same: start with affiliate marketing and get into a coaching program like the Affiliate Classroom. Learn from those who are successful and take action.
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So you’re having trouble finding stock cheaply enough to sell it for a
good profit? Well, you’ve come to the right place.

Garage sales. The chances are you’ve gone most of your life seeing ads for these and ignoring them. Start going to as many as you can. You won’t find good things at every one, but when you find one person with good stuff, make them an offer for the lot - they’ll be so happy about it that you can get a real bargain.

Markets. If your area has a market, then go there and look around for anything good. You could buy it there if it’s cheap enough, or try to make friends with the market traders and find out who their suppliers are.

Pawn shops. Pawn shops don’t usually know what to do with the junk they accumulate (unless it’s jewellery, of course). Generally, they put their stock out on the shelves haphazardly, hoping that someday someone with a little money will just happen to come in, search around and buy wildly obscure things. Get them to offer you a discount for bulk.

Real auctions. Go to a real auction, as the chances are that you can resell things for more than they will sell them. After all, they only have a few hundred people in that room - you have a few million to sell to!

Local newspapers. Place an ad in the local paper that reads “I pay cash for [your item type]“, with your phone number. If you can afford it, make it a big display ad, so it’ll be noticed.

Ad boards. Get one of those little ads in the grocery store.

Friends. Ask your friends if they have anything they’d like to sell you, and ask them to spread the word to their friends.

Become known. Give out business cards, mention to people what you do. The chances are that you’ll come across someone who’ll say “Oh, really? I’ve got a load of [item] I don’t want”.

Shops. This might be a little surprising, but some real shops even sell things more cheaply than they sell on eBay. Take a look around your local deep discounter, and pay special attention to any shop that takes trade-ins from customers. The chances are they take a loss on trade-ins as a promotion, and are dying to get rid of that stock.????

And finally: eBay! When you’re looking at the completed items view, you’ll notice the massive range of prices that items can sell for on eBay. Try taking the highest-priced item and searching for it on its own, then sort by lowest price first: I can almost guarantee that you’ll see an auction for the same item where it sold for almost nothing. The trick is to find these flawed auctions before they close, win them using a bid sniping service, and then turn around and resell the item.

After all that trouble, though, when do sell the item you might find that a buyer leaves you a feedback rating you just don’t think is fair. The next email will show you what to do about it.

Self Improvement and Marketing are related, in some ways…

“No man is an island; No man stands alone.” This is a part of a saying
that aptly reflects the importance of opening the mind to receive help
in order to succeed.
Very few have made it to the top alone. Only few successful people
made it to the top, on their own, without getting help from others.
So, whom can we turn to when we need help? Do not fret; there

This speaks to several issues: Does everyone in the client organization speak, read and write English? Remember, decisions often are made on a consensus basis, and your marketing materials may travel quite a bit within the clients’ firms and sit on many desks.
3 Our labor cost is too high to market our product overseas.
This myth can be refuted with one statistic: Fifty-five percent of Japan’s trade surplus with the United States comes from industries where their labor cost is higher than ours. If labor cost was the deciding factor, then how on earth could Germany possibly sell anything abroad?
4 Our price is too high for overseas markets.
Are you intending to compete only on price? Many commodities (oil, wheat, cement, corn) are price-sensitive, but the vast majority of international successes aren’t.
5 Our skilled marketers can take on overseas markets.
If we define marketing as awareness, understanding and belief, we need to ask:
Do my marketing people know how to make overseas markets aware of the product? Do they know how to explain the products, attributes and benefits in terms that make sense to the locals?
6 Our in-house foreign nationals can sell to overseas markets.
In one example, a U.S.-based CEO told me his Chinese wife could negotiate with the Chinese government for market entry. My questions were: Is she a skilled negotiator? Does she understand the sales process? Does she have the motivation and energy to break into this difficult market?
7 Our local partners will handle all of the marketing.
This idea of relinquishing market control while enjoying great success is rare. Most of the time, overseas partners will look toward the parent to help stimulate demand, deal with problems as they occur, get to know the distribution channels, offer subject matter expertise and show that the parent company has indeed invested in the market.
8 The customer expressed all of the buying signs, and even said “yes” to our proposal.
Many firms overseas conduct their market research by posing as buyers. They conduct competitive intelligence the same way. Your banker will tell you that the sale is complete only when the money has been deposited into the bank.
9 We don’t need to invest a lot; our Web site gives us a presence.
Actually, your Web site gives you a brochure, but no real place where businesses and consumers can get support, touch and feel your product, get to know your company and its staff, deal with returns, make product modifications and enable co-marketing agreements.
10 If it worked here (in the United States), it will work there.
This speaks to local ethnocentrism. Success at home also can be a hindrance to overseas success. Arrogance and impatience are often byproducts of domestic success. Market conditions, buying conditions, business practices, negotiation tactics and product specifications all differ by market.
So, how do you choose a market?
With hundreds of variables to deal with, there is finally help. The Market Access Toolkit will help. The Market access toolkit is a collection of articles, spreadsheets, screening mechanisms, white papers, booklets and audio products, complied by experts in international market entry.
It contains episodes from our radio show:

There are two general types of secrets that Internet millionaires know which include external and internal secrets. We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1: Internet millionaires recognize that strategy should be the foundation of any marketing plan. It is critical to have a marketing strategy and not just jump into marketing techniques. For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices. You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2: Internet millionaires are not generalists. They focus on selling their products and services to specific niche markets. The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3: Search for and grab untapped markets. Seek out people that have not been able to have access to your product in the past. In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down. In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4: Your backend strategy is crucial to success.
You want several profit centers that allow you to sell your products and services to more customers. The backend part of your company supports these profit centers. It diversifies your business so you are bringing in money through many different areas. You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5: Try to automate as many services as possible. This will allow you to sell services 24 hours a day 7 days a week online. Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6: Set up your business so that you are replaceable. You can make yourself replaceable by branding. Branding encompasses yourself or the value that you provide. Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision. Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7: Don’t work alone; build a team to support your business venture. Create a team of marketing, business, a mentor and accountability individuals. Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets. An Internet millionaire has self confidence and believes in their product. They are able to make decisions quickly. They have learned the correct information and modeled others that have proven success. They are not afraid to make a mistake and realize that their job doesn’t define who they are. One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.